“The children were roaming around the city feeling lost and abandoned by their parents who were meanwhile, chasing down their wildest desires in the mecca of Southeast Asian consumer delights. While waiting for their parents, the children looked down at their coffee cups— in fact, they looked so far down that the boy got his nose stuck in the cup- when he lifted his head up to face them again, the girls unanimously broke out in laughter with the eldest later reflecting to the group, “wouldn’t it be great if you could actually stamp your face on the cup, that’d be the ultimate in product personalization.” “You mean like a selfie on the coffee,” the youngest asked. The boy just thought the whole interchange to be funny until the parents arrived on the scene who caught the idea. One parent, a man prone to comedy who would never pass up such a brilliant idea, says- “Selfie’s on the coffee! Amazing!”- The idea was sold in a second flat- and the children were off and found the resources. Hence, the selfie concept coffee was born.” (Selfie Café is a creation of our children. Selfie Café is from them and for them.)